Publication: Home Health Care News

Author: Carlo Calma

HealthSouth Corporation is ushering in the new year by officially completing the change to its new moniker: Encompass HealthCorporation.

The planned name change took effect at stock market open Tuesday morning.

In addition, the Birmingham, Alabama-based provider of home-based care and operator of inpatient rehabilitation hospitals has officially changed its New York Stock Exchange (NYSE) ticker symbol from “HLS” to “EHC.”

The move is the final step in the company’s rebranding after acquiring Dallas, Texas-based Encompass Home Health and Hospice for $750 million in November 2014.

The unveiling of the Encompass Health brand will involve changing the name and logo across its operations, as well as corporate resources, such as a new website, which is expected to launch February 6, according to HealthSouth’s web page.

Inpatient rehabilitation hospitals and home care agencies will begin transitioning to the Encompass Health name, beginning with locations in Texas, Alabama and Arkansas, on April 1, with local transitions continuing throughout 2018, according to a company press release. Encompass Healthexpects a company-wide rebrand to be completed by the first quarter of 2019.

While the company is now operating under a new corporate name, it aims to honor its foundational businesses while also advancing its position in the post-acute care realm, according to Encompass Health President and CEO Mark Tarr.

The rebranding also “reinforces our strength as one company,” Tarr added.

“The decision to rebrand as Encompass Health Corporation is the result of a year-long, research-intensive process that helped us understand how our brand could better reflect and support our business strategy, while raising awareness of our company’s strategy and value proposition with all key constituencies,” Tarr said in a press release.